Leave a Message

Thank you for your message. I will be in touch with you shortly.

Santa Cruz Avenue's Best Story This Year Isn't What's on the Menu

Santa Cruz Avenue's Best Story This Year Isn't What's on the Menu

By now, most people who live in Menlo Park have heard the restaurant story. Springline finished filling its retail slate on June 11 when Alisios, a contemporary Mexican spot from the team behind Burma Superstar, took the last open space at the development, and Causwells arrived a few months earlier with a martini cart and a room twice the size of its San Francisco original. Shiok! Singapore Kitchen found its way back to Oak Grove Avenue after being pushed out of its Chestnut Street home. It's a good story. It's also the only one anyone seems to be telling about downtown right now.

Two other things have been happening on the same six blocks, on completely different clocks, and neither involves a reservation. One is a 100-year-old theater that just spent its centennial year proving it can still book acts that sell out. The other is a nonprofit collection of design showrooms that turned a stretch of Santa Cruz Avenue into something closer to a trade district than a shopping strip. Put them next to the dining boom and you get a more accurate picture of what's actually changed downtown: it isn't that there are more places to eat. It's that there are now three separate reasons to be there at three separate times of day, and only one of them involves food.

A Theater That Outlived Its Own Format

The building at 949 El Camino Real has already survived one full technological era. It opened in 1926 as the Menlo Theatre, the first purpose-built movie house on the Peninsula, back when film was still silent. It picked up its current name in 1948, ran for decades as a single-screen art house under Landmark Theatres, and closed in 2019 after a 93-year run once that format stopped being viable. Three years later, the nonprofit Peninsula Arts Guild reopened it as a 500-seat live music and event venue, keeping pieces of the original structure and marquee intact.

Year What happened
1926 Opens as the Menlo Theatre, the Peninsula's first purpose-built movie house
1948 Renamed the Guild Theatre
2019 Closes as a single-screen cinema after 93 years
2022 Reopens as a 500-seat live venue under the nonprofit Peninsula Arts Guild
2026 Marks its 100th anniversary with a concert series running June through November

This year the Guild is marking its full century with an Anniversary Concert Series that opened in June with a screening of The Rocky Horror Picture Show alongside Bawdy Caste, San Francisco's longest-running Rocky Horror shadow cast, a nod to the building's decades as a midnight-movie house. From there the calendar moved into a run of national touring acts: Cat Power, Margo Price, Shovels & Rope, blues guitarist Christone "Kingfish" Ingram, and fingerstyle guitarist Tommy Emmanuel, who's back on the marquee September 23. Molly Tuttle played what amounted to a hometown show earlier in the run, joined onstage by her father Jack Tuttle and Peter Rowan. This past week alone the venue hosted The Infamous Stringdusters, Phantom Planet, Moonalice, and Shawn Mullins, which gives some sense of how much is actually moving through a building most people still associate with its old single-screen days.

The centennial season isn't purely a music calendar. The Guild also runs a recurring charity series called Doing Good at the Guild, which has included a Duran Duran show tied to cancer awareness, and the nonprofit recently launched a Legacy Giving Circle for donors who want to help fund future programming. Barry Synoground, the venue's current general manager, has described the goal simply as bringing world-class bookings to Menlo Park, and board president Drew Dunlevie has framed the anniversary as a marker of longevity rather than a finish line. The building has now been a silent-film house, a vaudeville stage, an art-house cinema, and a concert hall, which is a harder thing to pull off than opening a new restaurant with a good wine list.

Six Blocks Away, a Different Kind of Foot Traffic

If the Guild runs on an evening and weekend clock, the Menlo Park Design District runs on a weekday one. The idea started circulating among Santa Cruz Avenue shopkeepers around 2021, largely credited to Alex Beltramo of Teresa's Antiques, a family business his mother started more than 40 years ago after moving it from San Francisco. It became an official nonprofit in 2022, launching with an event at Luminaire, the furniture showroom at 870 Santa Cruz Avenue that's operated since 1974 and describes itself less as a retail space than as a classroom and gallery for design ideas.

What makes the district worth knowing about isn't the concept of a shopping street, it's the specific roster that formed it: Peabody Gallery at 603 Santa Cruz, Stephen Miller Gallery at 800, Simon Breitbard Fine Arts at 779, Rococo & Taupe and Menlo Hardwoods sharing the 840s block, Rebarts Interiors' Hunter Douglas Gallery at 865, Sullivan Design Studio and The Main Gallery both at 883, and The Oriental Carpet at 773. Roughly 20 businesses signed on as founding members, spanning architects, interior designers, rug dealers, framers, and kitchen and bath remodelers, all within walking distance of each other.

Elisa Spurlin of Peabody Gallery has pointed to the pandemic as an unlikely catalyst, noting that closures forced business owners who'd worked on the same street for decades without meeting to finally sit down together. Beltramo has made a similar point about design in Menlo Park predating the formal collaboration by years. What the nonprofit did was give that pre-existing density a name and a shared calendar, including free design workshops on the first Thursday of each month rotating through member showrooms, starting with a session at Art Ventures Gallery and a countertops class at Rococo & Taupe. Downtown Menlo Park's own promotional materials still describe the district today as a draw for design clients from across the Bay Area, which tells you the model held.

Two Clocks, One Street

Here's the part that the restaurant story misses entirely. A dining boom changes when people show up for dinner. It doesn't change what pulls someone downtown on a Tuesday afternoon or a Wednesday night. The Guild's centennial season gives Santa Cruz Avenue an evening anchor that has nothing to do with a table reservation, built around a building whose history stretches back a full century before Springline broke ground. The Design District gives the same street a daytime and early-evening pull organized around browsing, consultation, and craft rather than a menu at all.

Layer those two on top of the finished restaurant roster and downtown Menlo Park now has three distinct reasons to be there depending on the hour, which is a different kind of transformation than the one getting written about. It's the difference between a street that got more crowded and a street that got more uses.

For a resident, that's the actual news. You don't need to drive to San Francisco for a touring act or to a design district in another city for a kitchen consultation. Both are within a few blocks of Santa Cruz Avenue, running on their own schedules, independent of whatever's happening at Alisios or Causwells that same night.

If you're the kind of person who already notices when a building like the Guild finds its footing again, or when a stretch of storefronts starts operating like a coordinated district instead of a collection of separate shops, you're probably also the kind of person who cares what it says about a neighborhood's long-term direction. That's a conversation Dana Rae Stone has with Peninsula homeowners regularly, not about buying or selling, just about what's actually changing in the towns they've chosen to live in. Let's talk about your home, whenever the moment is right for that conversation.

main

Connect With Dana Rae

Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact Dana today to discuss all your real estate needs!

Follow Me on Instagram